BrandPay · growth engine The performance media channel that pays you back
Simulated demo

Merchant targeting workflow

Apollo discovery → stack & revenue validation → social signal → triage → personalised outreach. Pick a vertical to run it.
Simulated — all brands and numbers are invented. Live, the same flow runs on the Meta Graph API and Apollo (no scraping) and sends from warmed lookalike domains, never brandpay.io.
· mid-size Shopify merchants · Australia · 60 days
Pulling candidate brands · Apollo — vertical, geo, Shopify, revenue band
Validating stack + revenue · site probe + org data
Scanning each brand's Instagram for organic customer mentions
Ranking by engaged audience score
Triaging — big fish to sales direct, mediums to sequence

Prospect summary — tech, turnover, social

⟶ Apollo · custom fields
EAS = engaged audience score (0–100): how strongly each brand's customer audience responds — engagement rate, comment depth, recency, organic purity — not just how big it is. Table is ranked by it. Click any brand to run enrichment and outreach for it.

Triage: majors go to sales direct. Mediums get the personalised sequence. Nurture gets no 1:1 sends — send capacity and domain reputation are the scarce resources, and nobody ever gets a generic email — just retargeting ads and the webinar list, with automatic promotion into the sequence if their organic signal grows.
Verifying posts are customers, not paid — keeps the numbers reply-proof
Enriching decision-maker · Apollo
Writing prospect summary back to Apollo · custom fields
Assembling personalised outreach
customer posts, 60 days
followers reached — not owned
likes + comments on it
engaged audience score
consumer pool potential (followers × engagement)

What their customers posted

enriched via
Apollo

Measurement & retargeting — how the links work for us

report CTA clicked→ pixel drops→ Meta retargeting audience+ Apollo workflow: “viewed report”+ sales notified
  • The brief is a page, not an attachment — brief.brandpay.io/<brand>, personalised per prospect. A visit is the strongest intent signal there is: we know exactly who looked, at what, when.
  • The retargeting pixel lives on that page (and the webinar page) — email itself can't drop one. Every brief visitor lands in a Meta custom audience; webinar registrants become a second, warmer audience.
  • Clicks are the signal, opens are noise — Apple auto-loads tracking pixels and Gmail proxies them, so open rates flatter. Every link is per-prospect tagged; sequencing decisions key off clicks and page visits.
  • Sending infrastructure: lookalike sending domains, SPF/DKIM/DMARC'd and warmed over 2–3 weeks, capped ~30–50 sends/day per mailbox — brandpay.io's own reputation never touches cold outbound.
  • Compliance: pixel pages carry a cookie-consent banner (UK PECR / AU), and the unsubscribe stays one click everywhere.

After send — the follow-up workflow runs itself

report page visited→pixel fires → joins retargeting audience · Apollo workflow moves to “viewed report” · sales notified · touch 2 accelerated
webinar registered→moved to warm branch · joins registrant retargeting audience
reply received→sequence stops instantly · a human takes the thread
no click by day 8→sequence ends, permanent silence · retargeting-only pool
Everything writes back to Apollo — contact, engaged audience score, network value, report URL, sequence state — so the tool the team already lives in stays the system of record.